Continuous growth of urbanisation in the country with increasing demand towards soft drinks that offer convenience promoted the growth of RTD coffee in 2015. Furthermore, with energy-boosting characteristics due to the caffeine content, coffee is more acceptable when compared to energy drinks that are perceived as posing more of a health risk. Coffee is growingly integrated into consumers lifestyles by young urbanites that tend to gather at coffee shops for meetings including formal business meetings. This wide popularity of coffee therefore facilitates growth for RTD coffee, which offers convenience and price value compared to brewing hot coffee or buying from coffee shops.
Variants Available: Latte, Mocha, Original
Quantity per 20' container: 3, 200 cartons
