We create a product keeping in mind the fit, fabric and price, so that the consumer is convinced that a premium product can also be bought at affordable price. Our aim is to make this brand available across all the cities in India through a strong distribution network.
Our strategy to launch this brand was to give the consumer value for money. Women buying our product should feel that we are the only company who has understood what is required in terms of fit, quality and price. Our in house team takes care of each aspect with extra care from sourcing the yarn to getting the finished product.
